Category: SEA

Search Terms Report: Killer feature in Google Adwords

Back in 2007 Google launched a report called “Search Query Performance report“, which is now known as the “search terms report”. When I see that Adwords campaigns consist of “broad” and “phrase” match keywords, then this report is the first one I dig into. I have saved companies hundreds and thousands of euros using this report and also bringing in more relevant traffic. In this blogpost I shall explain how you can use this report and what benefits it can bring.

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